Jen Popovich

Co-founder and Creative Director, Tau Tau Skin

Jen Popovich is the co-founder and creative director of Tau Tau Skin. She leads brand visual identity, packaging design, ingredient research, and customer experience, collaborating with her husband Joe on product direction.

Background

Jen is an editorial photographer by trade. Her eye for detail shapes everything Tau Tau Skin looks like — from the metal tin packaging to the photography to the way every product is presented to customers.

Why Tau Tau Skin exists

Tau Tau Skin began with a personal need. While pregnant in 2023, Jen searched for clean, pregnancy-safe skincare and couldn't find a single product that met her standards — every option contained synthetic preservatives, fragrance, alcohol, or undisclosed endocrine disruptors. She and Joe started formulating their own out of their kitchen in Arizona. The first batches were for Jen and the baby. Today, those same formulas are what Tau Tau Skin sells.

Ingredient research

Jen leads ongoing research into ingredient sourcing and skincare science, with a particular focus on what's safe for pregnancy, breastfeeding, and infants. The brand's commitment to a short, food-grade ingredient list is grounded in this research.

Products & content

Jen oversees Tau Tau Skin's full product line, including Baby Whip — the brand's gentlest formula, built specifically for newborns and toddlers.

Read more about Tau Tau Skin's story and ingredient philosophy.

Connect

For partnerships, press, or skincare questions: info@tautauskin.com.